Aquent UK - Creative Recruitment Agency
The breif
To engage with the brands core Talent base, to increase Talent retention and create an opportunity for new Talent aquisition. Increase overall brand awareness within the UK market.
The idea
To launch a Talent Awards event. This meant we could create a new brand that stood on it’s own, to showcase the companies high calibre of Talent. This gave back value to the Talent and awarded them for their successes, emphasied that the brand cared enough to promote them, showed clients a high perfoming portfolio and an active recruitment agency that cares about the people they work with.
The outcome
Exisiting Talent shared the entry page, increasing new Talent to join the agency as well as giving the agency a chance to engage with its core Talent every year. The awards became its own brand that lasted 5 years, each year gaining a larger following.
Koncise - Cyber Security Reseller
The breif
A complete re-brand, including a new website. To get to a point where the CEO and I were on the right page, I ran a brand workshop with the whole team. Defining the companies USP led the way with the creative direction.
The idea
The companies USP was “personable”. This was importsnt to incorporate this into the branding. After researching different colours and what they represent I found a muted grey/blue hue. This showcased “quality”, “trustworthy” and the synergy with being in the IT sector. The website design was based around a simple UX design, with the companies “personal” message coming to the forefront. That included bringing the teams faces onto the site rather than stock images as before.
The outcome
A fresh, modern and clean look. With a new standalone “icon”. I launched the site at Christmas, which allowed me to sync and design new christmas gifting/SWAG at the same time. Making a multi-channel launch.